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- Bruno Simon
- Biography :
Bruno Simon is in charge of Computer Images in the CAD/CAM Industrial Design
Management Department at Renault.
Bruno Simon, born on July 24, 1962, has always lived in Paris. After obtaining
his baccalauréat, he spent a preparatory year at the Penninghen Atelier
Met before sitting the higher art school en
rance examination, and being admitted to the Paris Belleville School of
Architecture.
Why architecture ? The answer is summed up by three key-words: creation,
technology and sociology.
Even before obtaining his Diploma of Architecture in 1988, Bruno Simon
sought a firm which used computer graphics as a tool for creating objects.
This quest led him to sign on for a six-month course in the Renault Industrial
Design Management Department. During this
course, he made his first computer graphics film for automobile design,
based on the Mégane car concept.
A post was created for him in July 1988.
After a year of research, and after making a second film on another car
concept, the Laguna, company investments allowed Simon several weeks to
make a third film on the Scénic, in 1991.
The computer graphics activity of Renault Design is currently two fold.
On the one hand, it undertakes communication actions centered around the
theme of creativity in design at Renault, manifest as prestige documents
on car concepts and vehicle images shown at all major public events.
In parallel, the Department acts at a purely design
level via a project baptized "Léonard", which provides designers
with dynamic displays of their products in a virtual environment.
This simulation is an invaluable means of verifying the pertinence of
new trends in automobile style, both in absolute terms and with relation
to competitors, before proceeding with the onerous phases of scale models
and prototype construction.
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Description
Technical Information
First 94 INA Pixel Prize simulation category
More Information...
Bibliography :
Bruno Simon "Virtual reality and computer aided design" Imagina pp26, 1993
Abstract :
Research at the realistic image level at the Renault Design Department began a few years
ago, with the commercialization of increasingly powerful video terminals.
The first strictly internal developments allowed visualization of volumes which nowadays
look rather coarse, but at the time represented a dream come true for creators: display
of a 3D computer model as a fully fledged object.
The only obstacle was the level of computer skill necessary in those days to become "the
magician".
Interactivity and user-friendliness were not the high points of these revolutionary
display techniques, and poor rendering of the initial images probably had a negative
influence on the way CAD was perceived at the time. Hence, although steady progress in 3D-generating software
provided increasingly realistic results, it took several years to develop an "applied
tool" from this technological ghetto.
Virtual reality has become a veritable creation and decision-making tool, but its
implementation is not only subject to technical considerations. Industrial integration
must take into account financial and human factors; the Renault Design Department will consider virtual reality
as strategic only insofar as its applications remain pertinent.
I shall successively review past, present and future technical choices, and the axes for
use of virtual reality at Renault in the design, product definition and communications
sectors.
Some internal links :
- Same Institute
- Les Citadines
- Racoon
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